The 20 milestone projects in the exhibition showcase an array of diverse disciplines and interests: journalism, publishing, branding, marketing, architecture, creative communal spaces, exhibition design, literature, visual arts, museum wayfinding.
They are embodiments of imagination, risk-taking, openness, hard work, sincerity, and commitment to the highest possible standards.
In short, the very qualities that had led in 1999 to the birth of the first design magazine of its kind in Singapore – ish.
Creating a magazine was Kelley’s childhood dream. She was drawn to art and photography since young. Her father gave her a small Kodak camera when she was in Primary 1 and she took photos of street cats and her sister. She became obsessed with fashion magazines and aspired to be a fashion photographer. Together with her brother, she made her own comic books using the stacks of complimentary organizers her father brought home. When she was 17 she started to draw illustrations and take photographs for Big O. She covered the gigs of local bands. When The Oddfellows made their debut Teenage Head album, they asked Kelley to design the cover. The album was a bestseller.